Adobe has unveiled its latest advancement in generative AI with the new Firefly application, which introduces image, vector, and video generation capabilities. The Firefly Video Model, currently in public beta, is designed to create IP-friendly, commercially safe video content. This innovation empowers brands and creative professionals to produce high-quality videos suitable for real-world applications.
Comprehensive Generative Features for Creative Professionals
The new Firefly app combines multi-modal creative workflows with direct integration into Adobe Creative Cloud applications, such as Photoshop, Premiere Pro, and Adobe Express. Users can generate assets, including images and videos, and seamlessly transition from ideation to production within a single ecosystem.
Key features include:
- Generate Video (beta): Create video clips using text or image prompts with professional controls for camera angles and motion design.
- Scene to Image (beta): Transform 3D sketches into high-resolution images.
- Translate Audio and Video: Automatically translate spoken dialogue into multiple languages while preserving natural voice characteristics.
New Firefly Subscription Plans Introduced
Adobe has launched two new subscription tiers for the Firefly app:
- Firefly Standard: Includes 2,000 video/audio credits and up to 20 five-second 1080p video generations per month, starting at $9.99 USD.
- Firefly Pro: Provides 7,000 video/audio credits and up to 70 five-second 1080p video generations per month, starting at $29.99 USD.
A Firefly Premium plan is also expected, aimed at high-volume creators and teams.
Industry Adoption and Early Success
The Firefly Video Model is gaining traction with major brands and agencies, including Deloitte Digital, dentsu, IBM, Mattel, PepsiCo/Gatorade, Stagwell, and Tapestry. Creative leaders from these organizations praise Firefly for its ability to deliver high-quality, scalable content with enhanced creative control.
Commitment to Responsible AI and Content Transparency
Adobe continues to follow ethical practices in AI development. The Firefly Video Model is trained exclusively on licensed and public domain content, ensuring compliance with copyright standards. Additionally, all AI-generated content from Firefly includes Content Credentials, offering transparency and verifiability.
