Collabhouse is an online marketplace that facilitates direct collaboration between musicians and content creators. The platform enables artists to launch promotional campaigns on social media, while creators gain access to a pre-cleared catalog of high-quality music across various genres. This approach streamlines the process of integrating licensed music into social content while providing an additional revenue stream for creators.
The Role of Social Media in Music Promotion
Social media creators play an increasing role in shaping music trends and driving songs to global recognition. By leveraging this influence, Collabhouse offers a new way for artists to market their music through authentic content collaborations. The goal is to create a more organic and dynamic alternative to traditional music promotion.
Perspectives from the Industry
Andy Berendsen, Chief Marketing Officer at Collabhouse, highlights the significance of social media influencers in music marketing:
“Influencers are shaping how music is discovered and promoted. The ‘Campaigns’ feature provides them with a dedicated space to collaborate with artists, boost engagement, and contribute to the industry’s evolution.”
Content creator Ida Celine (@idacmusic) shares a similar perspective:
“Music and content are closely connected, and this platform makes collaboration easier. It’s exciting to create something unique, knowing that content can help a song reach a wider audience.”
Competition for Content Creators
To mark the launch of the ‘Campaigns’ feature, content creators are invited to take part in a competition featuring three tracks:
- “Feeling My Way Out” – Naak
- “Neglect” – Dreamkiller
- “Ocho” – KEVU & BEAUZ
A €5,000 prize pool is available, with winning content selected by an in-house marketing team based on creativity and engagement.
How to Participate
- Visit www.collabhouse.com/promotion/creator-competition.
- Create an account and select a track.
- Produce and upload a video featuring the chosen song.
- Use the hashtag #CollabhouseCompetition when posting.
Participants can submit multiple entries, with each video counting as a separate submission. The deadline for entries is April 10th. Full terms and conditions can be found at www.collabhouse.com.
