In a groundbreaking move set to redefine digital engagement, Infinite Reality™ (iR) has entered into a five-year strategic partnership with Google Cloud. The collaboration aims to equip brands with cutting-edge solutions that combine the power of artificial intelligence (AI) and immersive technologies such as spatial computing and extended reality. The goal is to enhance customer engagement across various sectors, including e-commerce, sports, entertainment, education, and customer service.
As the immersive technology market surges towards a projected $35 billion, the partnership could not come at a more opportune time. Generation Z and Millennials, who are increasingly blending their physical and digital lives, are driving this shift. In fact, 92% of Gen Z has expressed interest in augmented reality (AR) shopping experiences, creating a unique opportunity for brands to leverage 3D and AR to engage next-gen consumers.
Websites featuring 3D and AR content are already seeing a significant boost in engagement, with up to five times more organic traffic. This makes the iR and Google Cloud partnership even more timely, offering brands the ability to create innovative, widely accessible spatial experiences without requiring specialized hardware. By combining iR’s expertise in immersive technology with the robust infrastructure and Gemini AI models of Google Cloud, brands can now optimize user engagement, loyalty, and monetization through next-level digital interactions.
The Power of AI and Immersive Tech
At the core of this partnership is a shared vision to revolutionize how businesses interact with their customers. John Acunto, CEO and co-founder of Infinite Reality, expressed enthusiasm about the partnership’s potential: “Our partnership with Google Cloud catapults our product development and provides the level of infrastructure support critical for scaling. Together, with Google Cloud and our customers, we are opening doors to exciting opportunities in the immersive web space.”
The partnership offers brands the tools to build AI-powered, 3D virtual worlds, integrate immersive environments into their existing websites and apps, and deploy AI-driven ambassadors to enhance customer service and community management. Additionally, brands will be able to access powerful analytics to track visitor engagement and optimize their immersive experiences.
Anil Jain, Google Cloud’s Global Managing Director of Strategic Consumer Industries, highlighted the transformative potential of this partnership: “Cloud-powered, 3D worlds are ushering in a new era of digital interaction. By partnering with Google Cloud and utilizing our Gemini models, Infinite Reality is redefining customer engagement, enabling businesses to forge deeper connections through immersive experiences.”
Impact Across Multiple Sectors
The partnership promises to have a far-reaching impact across various industries, with key areas set for transformation:
- E-commerce: Consumers will experience immersive shopping, with 3D product visualizations and AI-powered customer and sales support improving the buying journey.
- Sports & Entertainment: Digital twins of venues and events will enable brands to scale attendance and boost engagement. Virtual meet-and-greets, shared community viewing, and exclusive content will offer fans new ways to connect with their favorite teams and celebrities.
- Education & Recruitment: Interactive virtual classes, talent recruitment fairs, and upskilling opportunities will redefine how we learn and discover career opportunities.
- Customer Service: AI-powered agents will provide hyper-personalized support, making customer service more efficient and user-friendly.
Rachel Jacobson, President of Global Business Ventures and Partnerships at Infinite Reality, emphasized how the partnership is designed to help brands reach today’s digital-savvy consumers: “Through our collaboration with Google Cloud, we are developing innovative, inclusive tools that allow brands to connect with the 21st-century audience, reimagining the digital landscape in key verticals like e-commerce, sports, entertainment, and education.”
With immersive experiences becoming increasingly essential to modern consumer expectations, Infinite Reality and Google Cloud are setting the stage for a new era of digital interaction that promises to elevate how brands connect with their audiences and shape the future of commerce and entertainment.
